Branding, graphic design & Visual identity
During my three years of study at EK, Erhvervsakademi København, I worked closely with companies in need of modern, creative solutions—ranging from packaging design and user experience (UX) to campaign concepts. I have designed and pitched my ideas to organizations such as Anarkist, Puronia, Cinemateket, and Glyptoteket, among others. Below is a selection of my work
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Project: Repairo
– Designing for the Circular Economy
During the "Design, Business & Technology" module, the challenge was to develop a "New Circular Business" concept. The objective was to move beyond traditional ideation and strictly validate our concept. This meant we had to prove actual market demand through "pretotyping" and gather our own real-world data, by testing user behavior before building any actual technology. Furthermore, the concept had to be financially viable and grounded in a solid business model
The Brief
Our Concept
We conceptualized Repairo, a two-sided booking platform designed to seamlessly match everyday cyclists with local bicycle repair shops in Copenhagen (Nørrebro). Our research showed that while consumers want to act circularly by repairing their goods, they are hindered by price opacity, search friction, and a lack of trust. Repairo solves this by offering standardized pricing, direct booking with escrow payments, and transparent ratings. Ultimately, the platform aims to extend the lifespan of products and prevent unnecessary waste, tapping into the "Resale & Circular Services" approach
To validate the market demand without coding a fully functional app, we utilized a "Fake Door" pretotyping strategy (a Lean Startup validation method). My primary focus was creating the visual and communicative foundation that made this validation possible. I designed:
Visual Identity & Tone of Voice: A clean, relatable, and action-oriented brand identity that effectively communicated convenience and trust to our target demographic.
Social Media Campaigns: I designed the Meta Ads (Instagram and Facebook) that served as our "Fake Door". These ads were the crucial touchpoints that convinced users the service actually existed.
Digital & Outdoor Mockups: I developed mockups for outdoor media and the visual facade of our digital platform to test engagement across different touchpoints
Puronia Brand Case
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Puronia Brand Case -
The Challenge:
The original brand, Puronia, lacked a strong narrative that consumers could emotionally invest in. The sports gel market is heavily saturated with masculine, performance-driven brands that often feel impersonal. Additionally, there is a growing consumer skepticism regarding "zero sugar" claims and the use of synthetic additives and E-numbers in sports nutrition.
To solve these challenges, I initiated a complete rebranding to Kadence—a name that resonates in both Danish and English and represents your personal rhythm, flow, and pulse.
Product Design: A clean, Danish-produced aesthetic that highlights its natural origins: "Harvested, developed, and produced in Denmark.
Brand Case: Puronia
Outdoor media campaign
Campaign Strategy: "Fuel Your Ambition"
The campaign addresses a specific human problem: many athletes buy sports products to improve their health, but unintentionally consume chemicals and synthetic sweeteners that contradict their well-being.
Concept: "Fuel your ambition" (alongside "Fuel your potential/progress/intention").
Tone of Voice: Supportive and empowering. We don't tell you what to do; we provide the foundation for you to do it your way. The core message is: "Your journey is yours alone. We’re just here to make sure you have the strength to finish it".
Execution: A multi-channel rollout including outdoor media, social media storytelling featuring real people (hikers, runners, climbers), and brand merchandise like water bottles and tote bags.
